NA DISTRIBUTORS BRING FOCAL TO BOTH SIDES OF THE TASMAN
StereoNET can exclusively report that Focal has appointed a single distributor for both the Australian and New Zealand markets.
Until now, New Zealand based company, N.A. Distributors have represented Focal in Australia while K J Distributors managed distribution locally in NZ.
The new arrangement which takes effect from November 1, 2017, will see N.A Distributors take over from the Focal New Zealand distributor that has supplied the market for the last five years.
Announcing the new arrangement, N.A Distributor’s Director, Chris Murphy told StereoNET::
"We are delighted to expand our focal home audio representation to cover all of Australasia. Focal’s wide range of loudspeakers with their innovative technologies and beautiful aesthetics, along with sister company Naim’s range of sophisticated electronics, allows us to offer compelling options to the specialist audio retailers we support."
For the Australian market, it was only a few years ago that StereoNET Australia reported that Focal distribution had moved from Sydney’s Audio Marketing, to cross the Tasman and find a new distribution home with NA Distributors.
The move was met with open questions regarding logistical models marketing and supplying Focal to Australian retailers from New Zealand.
NA Distributors' Chris Murphy (left), and Debbie Stanton (right)
NA Distributors have since proven the critics wrong and have successfully built the Focal brand up in Australia. There’s no doubt the new distribution chain will meet with approval on both sides of the Tasman.
One long-term Melbourne based Focal retailer that StereoNET spoke to applauded the distribution change, commenting:
"One supplier for both countries makes it a logical solution and moreover a more elegant one,"
K J Distributors told StereoNET NZ following the Focal announcement that it would focus on expanding into other projects while continuing to represent Focal’s Car and Professional product ranges.
One of the veteran journalists of the HiFi industry, if there's a speaker he's likely heard it or owned it at some point in his career. Peter was formerly the audio-video editor of the Herald Sun newspaper in Australia for over two decades.
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